About
A founder-led agency for B2B podcasts that pull their weight.
hapi combines the creative craft of podcast production with a real understanding of how content supports wider marketing and business objectives.
Founder, hapi
Meet Joe
I'm Joe Sweeney, founder of hapi.
I've spent over 12 years working in B2B marketing, helping companies build their brands, reach the right audiences and create content that actually delivers value.
Along the way, I've worked with companies including Malt, Magnit, Talentsoft and Upflow, across everything from content strategy and brand building to demand generation and digital marketing.
And I've seen the same challenge come up again and again.
Marketing teams are expected to be everywhere. LinkedIn, YouTube, newsletters, blogs, podcasts, email. Every channel needs feeding, competition for attention is intense, and there never seem to be enough people, hours or budget to do it all well.
That's a big part of why I fell in love with podcasting.
Not just because I enjoy a good conversation (although I really do), but because I saw how powerful the format could be for B2B companies.
One thoughtful conversation with the right person can build a valuable relationship, bring out ideas and expertise that wouldn't otherwise exist as content, and become the starting point for videos, articles, social posts, newsletters and more.
Rather than constantly starting from a blank page, you have a source of original thinking that can work across your marketing.
I've experienced that firsthand, creating, hosting and producing podcasts including Content Marketing Commute, The Growth-Minded CFO, The Ins & Outs of Work and CX After Hours.
Those projects have shown me that the value of a podcast goes well beyond downloads. It's in the people you meet, the conversations you start, the authority you build and the content you create along the way.
That's why I started hapi.
To help B2B companies turn great conversations into relationships, ideas and content that work harder for their business.
Because when you're being asked to do more with less, your podcast should do a lot more than sound good.
Why hapi exists
Human. Authoritative. Point-of-View. Insight.
hapi was founded on the belief that B2B podcasts become far more valuable when creative production, strategic thinking and distribution work together — not as separate services bolted onto a recording. The name holds the qualities we aim for in every piece of content: Human, Authoritative, Point-of-View, Insight. It also plays on the dual meaning of being content, and creating content.
As AI makes content production more accessible, real expertise, human connection and distinctive perspectives become some of the most valuable things a B2B brand can offer. hapi exists to help companies capture those qualities through thoughtful conversations — and turn them into content and relationships that last.
Human
Real conversations, authentic experiences and genuine relationships.
Authoritative
Demonstrating expertise and building credibility through useful content.
Point-of-View
Distinctive perspectives that stand out from generic content.
Insight
Original ideas and a deeper understanding of the market.
A founder-led agency, with the right collaborators when a project calls for it.
hapi works as a founder-led studio, drawing on specialist creative and production collaborators as projects require. The thinking, strategy and quality bar stay consistent throughout.